FUTURE, INC.
How Businesses Can Anticipate and Profit from What's Next

By Eric Garland
Principal, Competitive Futures, Inc.
AMACOM

In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Futuring is not a matter of tea leaves and crystal balls -- it is a rigorous science based on time-tested analytical methods. Future, Inc. translates the proven techniques of professional futurists into accessible language for any business. Eric Garland illustrates futuring with examples of companies whose foresight has given them an unparalleled advantage. He identifies significant trends that will impact businesses in the future. In order to survive and succeed, they need to look ahead. Future, Inc. provides the tools to bring the future into focus.